ABOUT

I'm Sara, I help you  lead with your knowing.

I believe your intuition is one of your greatest assets. It holds the blueprint for what you’re here to create and who it’s meant to impact. My work is about tapping into that knowing so you can make it real in the world.

I help you anchor into who you’re becoming so you can build a from a steady, focused place though intuitive reading, identity design, and attunement guidance. When you express yourself clearly and fully, you can step more clearly towards your personal power and purpose.

About Sara

I’m a brand designer by trade with over 15 years of experience across startups, agencies, and independent work. I’ve always thrived in the process of turning swirling ideas into something you can actually see and experience. From building identity systems to designing tarot decks, I’ve loved watching things start as a seed of an idea or a glimpse of a vision and turn into something real and beautiful.

Over time, my work has evolved beyond visual design. I’ve realized there’s a kind of energetic essence that, when you create and build from it, makes the work more successful and more meaningful. I often call this intuition, sometimes knowing. Others call it gut instinct, luminous life force, or even magic.

I use my own intuitive and strategic gifts to help people see those harder-to-spot kernels of truth within themselves and their work. And because we build from those deeply rooted inner knowings, what we create together visually is deeply resonant and sustaining.

A few other things to know about me…

Based in Louisville, KENTUCKY
Roots in Nashville and Minnesota
Married to my smoke show of a wife with Two Jack Russells, Bacon and Elvis (lovable menaces)
Avid traveler always open to recommendations
Big reader. Always looking for the next great book
If it’s on Bravo, I’m watching
MY Life goal: compete on Survivor
I Love hiking and casinos (having range matters)
Patronus: Otter with Hufflepuff energy

Are you ready for a brand that reflects who you’re becoming?

Book a free consultation to talk through the threshold you’re stepping through and the identity taking shape alongside it.
Book a FREE Call

What Our Clients Say

Working with Sara at Good + Ready was such an enjoyable and, somehow, easy experience that resulted in a website that we just love. I cannot recommend her enough!
Amber Mogg Cathey, Nashville Vocal Studio
Working with Sara was a dream. She understood exactly what I wanted out of a re-brand and a revamped website, and she made the entire process painless for me. Her designs perfectly captured me, my aesthetic and the story I wanted to tell about my business. I cannot sing her praises loudly enough.
CARA JACKSON
My organization was due for a big site overhaul and rebrand. Sara handled both aspects of this project with the utmost professionalism and stellar organizational skills. She was always easy to reach and receptive to feedback, and she kept us right on schedule. We could not be happier with our gorgeous new site, the functionality of which is a huge improvement for both my team's use and our customers' experience. Overhauling a website is no small task, but Sara made it such an enjoyable process.
SUSANNAH FELTS, THE PORCH
NEWSLETTER SIGN-UP

Known Brand Notes

Studio notes, archetypal insights, client lessons, and reflection prompts on building a brand that reflects who you're becoming. Sent bi-monthly-ish whenever there's something worth sharing.