Christiana Roussel is an award-winning travel and lifestyle writer based in Birmingham, Alabama. Through her work, she uncovers the stories, flavors, and experiences hidden within places we think we already know. With years of experience and a growing portfolio of published work, she was ready to step into a bigger chapter of her career.
She came to me with a clear vision: to focus more deeply on food, travel, and Southern lifestyle writing while attracting larger publications and brand partnerships. She wasn't looking to become someone new. She wanted a brand that reflected the writer she already knew herself to be and supported where she was headed next.
I created a custom brand identity that grounded that vision into a distinct visual language. Heirloom-inspired illustrations, highlighting a bold orange, and elegant font details reflected her curious nature, signature red hair, and love of storytelling. The result was a brand that felt unmistakably her and continues to support her work years later as she lands many of the publications and opportunities that were once part of her vision.
Are you ready for a brand that reflects who you’re becoming?
Book a free consultation to talk through the threshold you’re stepping through and the identity taking shape alongside it.
