Flora + Fauna is a locally owned café and coffee roaster in East Nashville, Tennessee, known for its seasonal ingredients, thoughtful sourcing, and elevated approach to coffee.
Before opening their doors, the founding team wanted to create more than a coffee shop. They wanted to become a neighborhood gathering place and a lasting part of the community.Entering Nashville's crowded coffee scene, they needed a brand that could clearly communicate what made them different. Their vision centered on high-quality coffee and food without the fuss or pretension that often comes with specialty coffee culture. They wanted people to feel welcomed, connected, and at home from the moment they encountered the brand.
I created a brand identity that grounded that vision into a cohesive and recognizable experience across the café, packaging, signage, menus, and social media. Inspired by the connection between coffee and nature, the identity features custom iconography built from coffee bean forms and a fresh, versatile color palette. The result is a brand that feels approachable, community-minded, and distinctly Flora + Fauna, helping them establish themselves as a beloved neighborhood staple.
Are you ready for a brand that reflects who you’re becoming?
Book a free consultation to talk through the threshold you’re stepping through and the identity taking shape alongside it.
